Tom Mason is a Senior Product and Brand designer, currently leading the Search and Decide experience at Tripadvisor.
FitClub
,
Identity
,
2025
The FitClub team came to me with an existing brand that, over the years, had become a little disjointed and inconsistent. It was time for a refresh — bringing it up to date and making it more scalable for the future. After a fair few late nights, we landed on something we both loved. Excited to see it roll out soon!
VTR_01.jpg
VTR_02.mp4
VTR_03.jpg
VTR_04.mp4
VTR_05.jpg
VTR_06.jpg
VTR_07.jpg
VTR_08.jpg
FitClub
,
Identity
,
2025
The FitClub team came to me with an existing brand that, over the years, had become a little disjointed and inconsistent. It was time for a refresh — bringing it up to date and making it more scalable for the future. After a fair few late nights, we landed on something we both loved. Excited to see it roll out soon!
VTR_01.jpg
VTR_02.mp4
VTR_03.jpg
VTR_04.mp4
VTR_05.jpg
VTR_06.jpg
VTR_07.jpg
VTR_08.jpg
Fetcha
,
Identity
,
2025
What started as a “quick logo” for a friend turned into a full brand project — because I can’t do things by halves, especially with design. Fetcha might’ve only cost £100, but I treated it like a million-dollar brand, crafting everything from the logomark tail to illustration rules and social animations.
NMD_01.JPG
NMD_02.MP4
NMD_03.JPG
NMD_04.JPG
NMD_05.JPG
NMD_06.MP4
NMD_07.JPG
NMD_08.JPG
Fetcha
,
Identity
,
2025
What started as a “quick logo” for a friend turned into a full brand project — because I can’t do things by halves, especially with design. Fetcha might’ve only cost £100, but I treated it like a million-dollar brand, crafting everything from the logomark tail to illustration rules and social animations.
NMD_01.JPG
NMD_02.MP4
NMD_03.JPG
NMD_04.JPG
NMD_05.JPG
NMD_06.MP4
NMD_07.JPG
NMD_08.JPG